Turo is a peer-to-peer car-sharing platform that allows individuals to rent out their personal vehicles to others, functioning similarly to Airbnb but for cars. Instead of traditional rental agencies, Turo connects car owners with people who need to rent a vehicle for a short period. Owners list their cars on the platform, set their prices, and renters can choose from a variety of vehicles, often at lower prices than conventional car rental services.
Turo operates primarily in the United States and Canada, but arrives in France and UK, offering a wide range of cars, from economy vehicles to luxury models.
Turo reached out to me to create six videos in Instagram Reels format, each lasting 10 to 20 seconds. They provided a specific script for each video, allowing me to incorporate my own ideas and suggestions, as well as select the car I needed through the Turo app.
My videos performed really well—one of them reached nearly a million views, making it the second most viewed video on their Instagram account.
